Ghana curriculum lesson note
SHS 3 Business Management 1st Semester Week 9 Lesson Plan
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| Weekly Learning Plan | |||
| Subject | Business Management | Week | 9 |
| Duration | 60 minutes | Form | SHS 3 |
| Strand | Glocal Business | Sub-Strand | International Business and E-Business |
| Learning Outcome(s) | 3.2.1.LO.1 - Demonstrate understanding and practical application of Digital marketing concepts and channels within the curriculum sub-strand International Business and E-Business. | ||
| Learning Indicator(s) | 3.2.1.LI.1 - Digital marketing concepts and channels | ||
| Lesson Focus | Digital marketing concepts and channels | ||
| Previous Knowledge | Learners recall the immediately preceding knowledge/skill needed to engage with Digital marketing concepts and channels; the starter diagnoses this rather than assuming mastery. | ||
| Lesson Objective(s) | Identify or explain the key subject idea/procedure in Digital marketing concepts and channels. Complete the concrete guided/practical task for Digital marketing concepts and channels accurately. Apply Digital marketing concepts and channels independently to a new case, data set, text, material or performance situation. | ||
| Essential Question(s) | What evidence or procedure is needed to work accurately with Digital marketing concepts and channels? What would a strong practical/application response to Digital marketing concepts and channels look like? How would changing the context, data or constraints affect a decision about Digital marketing concepts and channels? | ||
| Pedagogical Strategies | Diagnostic questioning Experiential/problem-based learning Collaborative analysis Guided modelling Independent application Peer/self assessment | ||
| Teaching & Learning Resources | Mock e-commerce product page Campaign analytics table Smartphone/computer if available Campaign planning sheet | ||
| Key Notes on Differentiation | |||
| Content | Provide a partially completed example, labelled materials or vocabulary support for learners who need scaffolding in Digital marketing concepts and channels. Extend the task by adding a new constraint, less familiar case or requirement to compare alternatives in Digital marketing concepts and channels. | ||
| Process | Use mixed-ability pairs for the first application, then require an individual transfer task. Allow oral/visual demonstration where appropriate while retaining the same subject accuracy criteria. | ||
| Product | Use a checklist/rubric tied to the concrete output for this week rather than participation alone. For advanced work, require justification with evidence, calculations, source reference or quality criteria. | ||
| Success Criteria | The learner uses correct subject terminology and evidence. The learner completes the week’s concrete product/calculation/performance with acceptable accuracy. The learner explains why the procedure/choice fits the stated context rather than giving a memorised general answer. | ||
| Homework | Find or invent a small-business example of Digital marketing concepts and channels; submit the evidence or assumptions and a 100-word analysis. | ||
| Lesson Activities | |||
| Stage | Teacher Activity | Learner Activity | Assessment / DoK |
| Starter10 minutes | Display a local enterprise/product scenario linked to Digital marketing concepts and channels and ask learners to identify the commercial problem or opportunity. | Inspect the prompt/materials, record an initial response about Digital marketing concepts and channels, and justify it briefly. | Not provided. |
| Activity 115 minutes | Use concrete business documents/data to unpack Digital marketing concepts and channels and show how decisions are made in practice. | Audit a mock product page for value proposition, price, payment, delivery, trust and customer-service information. | Check classification/calculation against the evidence provided. |
| Activity 220 minutes | Have groups apply Digital marketing concepts and channels to a Ghanaian/local-business scenario and produce a document, matrix, process map or recommendation. | Use a small analytics table (views, clicks, enquiries, conversions) to compare two digital campaigns and calculate simple conversion rates. | Assess practicality, commercial reasoning and correct use of documents/data. |
| Activity 310 minutes | Give a fresh individual scenario that requires a justified business decision about Digital marketing concepts and channels. | Design one digital post/product listing with a clear customer, message, call-to-action and safe payment/delivery information. | Check the recommendation for a clear choice and defensible reason. |
| Lesson Closure | Ask learners to state the one piece of evidence that most changed their decision about Digital marketing concepts and channels. Complete a one-minute exit response using a concrete example from the lesson on Digital marketing concepts and channels. | ||
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More SHS 3 Business Management 1st Semester Lessons
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